Technical Writing for Blogs and Articles - Training for Engineers from Conflux

HOW TO WRITE BLOG ARTICLES THAT ATTRACT PEOPLE AND PROMOTE YOUR ORGANISATION

Benefits: Write engaging blog posts and articles that are interesting for readers and help to promote your organisation as a forward-thinking, skilled place to work.

Output: Structured, practical techniques for better, more engaging technical blog articles.

Audience: software developers, testers, infrastructure engineers, software architects, infrastructure architects

Formats: 90-min tutorial / 1-day workshop (see Costs)

Course code: T02

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TOpics Covered

Part 1 - discovery & Research

We work together to discover material suitable for technical blog posts and articles based on what attendees have done recently, building a candidate set of areas to focus on.

We do some brief online research to find similar articles so we can find a new angle on the subjects chosen.

Attendees learn how to spot good subjects for articles and how to choose topics for writing.

Part 2 - Audience & Structure

We work next on the audience and structure of the article. For whom are we writing the article? What skills and knowledge do they have? What do they want to know?

We also establish the key take-away points from the article and 3-5 themes that the article will cover. We structure the article based on these themes and assess the flow. 

Part 3 - Writing

We work on the detail of the article using bullet points and key phrases, continually assessing the narrative arc of the article. 

We use a variety of sensory and kinesthetic techniques to help all attendees get the most of the writing activity.  

Part 4 - Re-working

Finally, we re-work the material for a different audience or purpose, exploring how the tone of the writing changes. This enables us to "harvest" more of our writing for different contexts, including press releases, talk proposals, case studies, book sections, and shorter or longer articles. 

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Exercises

The course includes a set of exercises for attendees to help provide a framework for developing skills outside of the workshop.

We cover:

  • Reading articles critically - to help with writing
  • Assessing recent work - where the novelty or interest lies
  • Different writing styles for simple written situations
  • Identifying Purpose, Audience, and Form for our writing
  • Planning the structure of the article
  • Phrases to use to help guide the reader
  • Rewriting material for different audiences and purposes

The exercises are reusable so attendees can apply the same techniques to their writing after the training.

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Outcomes

Attendees gain confidence in writing technical blog posts and articles that help to promote their work and the organisation they work for.

We use a set of structured, practical techniques for better, more engaging technical blog articles; training attendees can immediately use these techniques to improve their writing and increase their output.

The attendees improve their ability to represent their organisation, and the organisation gains credibility through convincing writing from technical professionals. 

Attendees leave the workshop with an outline draft of an article that is ready to be written up after the workshop.

Workshop preparation

We recommend that all attendees complete the workshop preparation ahead of the training to help them get the most benefit.

Good quality technical writing can help to attract and retain high-calibre staff and position an organisation as switched on and capable.
— Matthew Skelton, Conflux